Various Landing Page and Homepages built for The Paper Store
Back to School landing page, Fall Clothing landing page, and Winter Home landing page.
Worked in collaboration with E-commerce team.
Digital Campaign Launching Vera Bradley's Re-Brand
The design of the Vera Bradley landing page uses both static and moving environmental elements to complement Vera Bradley's refreshing and beautiful product imagery. Consistent application of shape and type treatment is used to establish unity as the page transitions between old and new photography/products. This approach is carried across web banners and paid advertisements to further expand and distinguish the campaign across digital.
Worked in collaboration with E-commerce team and buyers.
In-line Banner
Affiliate Ads
Mega Menu Banner
Re-Branding Concept for Private Label Candy Packaging
In efforts to create packaging that better appealed to younger customers, the updated design features a new logo, bright color palette, and playful abstract patterns to bring excitement, curiosity, and joy to the brand.
Worked in collaboration with Product Development team.
New design and branding
Old design
Various Postcards and Mailers
Worked in collaboration with the Marketing team
Gift Cards and E-Gift Cards
Illustrated and designed a series of seasonal gift cards for use in-store and online.
Re-Branding Concept for The Paper Store
Features a brand new color palette, upgraded fonts, illustrative and graphic elements, suggestive art direction and photography styling, and design examples to bring the branding concept to life.
