Sugar & Co Re-Brand

This juicy brand refresh is part of a company-wide effort to re-establish Sugar & Co. as must-have to younger and middle age costumers. Deliverables for the exclusive in-line brand include a new logo suite, supporting illustrations and pattern, established color palette, and a breadth of digital and print marketing deliverables. The final product infuses Sugar & Co. with excitement, curiosity, and joy - encouraging consumers to indulge their inner child. Worked in collaboration with Product Development team.

Updated Logo Suite, Slogan, and Package Design

Stacked logo lockup on branded pattern

Reversed out logo lockup on candy texture

Standard logo and The Paper Store logo lockup

Standard logo

Social Media Graphics and Banners

Bright colors, movement, and delicious product imagery pair down with bold and playful copy for graphics that pack a visual punch and leave your taste buds craving.

3-Panel Vinyl Window Display

Branded window display using Sugar & Co. color palette, signature pattern elements, and slogan. Behind the glass, various candy items sit on display, a tempting sneak peak to draw shoppers into the store and explore.

Branded Color Palette, Typefaces, Pattern Illustration, and Process

Sugar & Co's brand identity is a joyful union of child-like playfulness and adult sophistication. Happy shades of pinks and red, complimentary vintage green and teal, and a pop of periwinkle blue create a nostalgic palette with a modern twist. Classic Rockwell Bold and Caltons Small Caps pushes this youthful sentimentality, pairing a retro slab serif and clean handwritten sans serif to evoke feelings of familiarity and trust between brand and consumer. Finally, hand-drawn elements are carefully arranged into a supporting pattern that balances abstract shapes with human-like imperfection. The final identity is a combination what is both fresh and familiar all at once.

↑Back to Top