Landing Pages
Worked in collaboration with marketing team.
Icon Design
Various icons used across both print and digital marketing. Each design features a clean and organic line style to complement the handmade nature of Quilling Card's product line.
Black Friday Campaign Design
Various icons used across both print and digital marketing. Each design features a clean and organic line style to complement the handmade nature of Quilling Card's product line.
Wholesale Digital Catalog Art Direction and Design
A 200+ page catalog re-designed to optimize wholesale user experience. Vibrant detail shots, clean typography, white space, and eye-catching product photography allow for more organized and dynamic content that engages the viewer. Steering away from a monotonous, page-heavy shopping experience, customers can easily navigate the catalog while also engaging with Quilling Card's unique, artisanal brand .
Custom Design Mailer
Intended to attract potential custom-design projects, this mailer features a petal-fold design that flourishes into an informational handout with an additional double-sided insert and quilled mini card sample. Designed to stand out from the oversaturated direct mail pile, this piece offers a unique user experience that guides and engages individuals from start to finish. Each tab folds together to form a beautiful detail shot of Quilling Card's signature quilled lilac design. Inside, each piece of the mailer introduces the brand while the double-sided insert works to visualize and breakdown the custom design process. Lastly the mini card provides a physical quilled sample, allowing the viewer to see and feel the art form while imagining their own branded quilled design.
